YouTube still showing Tobacco commercials
Tobacco advertising has been banned in TV. Producers even have to pay a hefty sum for each scene where an actor will be seen smoking a cigarette. And back in 2002, tobacco brands signed an agreement not to advertise online. So, where can they advertise?
The most unregulated formof media — the internet, of course.
A study published online by the Tobacco Control journal reported that there were 20 “very professionally made” video clips in the grand daddy of online videos, YouTube.
When you search these five tobacco brands like Marlboro, L&M, Benson and Hedges, Winston, and Mild Seven in YouTube, 20 videos that is dubious as far as being user made is concern.
Of the 163 clips viewed by the Tobacco Control Journal, the Marlboro commercials were the ones that were most viewed, having an average of almost 104,000 for each of these Marlboro videos.
One of them even having as much as two million views.
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These videos work too well to promote these products; and such advertising was made illegal because of an agreement in 2002. 70% of the 163 video clips viewed by the journal showcased people that were smoking these tobacco products, the brand names of what they were smoking is also impossible to miss.
Of the 40 Marlboro commercials, 39 had the name in the title of the video clip while, 33 of them was too reminiscent of the Marlboro’s signature commercials of a rugged man on a horse.

