The protagonist of the hit franchise is featured in the world’s biggest iPhone, well, sort of.

It’s not the really the world’s greatest iPhone, the screen is made up of a number of iPads and to form the humongous screen, 56 iPads in total.

The publicity stunt was to celebrate and introduce with a bang, the newest installment to the Tomb Raider franchise — Lara Croft and the Guardian of Light on the iPad, iPhone, and iPod touch.

The show lasted for half an hour after the visual treat, that’s where people started getting lucky, the 56 iPads that made up the screen were given away to lucky passers by.

Crystal Dynamics, the producer of Lara Croft and the Guardian of Light, see mobile gaming as a flourishing market especially during the winter season.

“Gaming on the move is a fantastic way to keep entertained on those long winter commutes” said Darrell Gallegher, the studio head of Crystal Dynamics; “With temperatures in the UK set to drop again this week people need this today more than ever’, he adds.

For £5.99 for iPad version and £3.99 for the iPhone, players can once get a glimpse of the stunning in Lara Croft in Lara Croft and the Guardian of Light.