With the iPad’s growing popularity and with it’s commanding market share, someone’s got to compete with it, and let’s say that the MacBook Air and the iPad are from different companies — not from Apple, then the people behind MacBook Air believe that they can give the iPad a run for its money.

The company’s COO, Tim Cook, said, “If the Mac company were a separate company and the iPAd company were a separate company, what would the Mac company build to compete with the iPad? And I think the answer is the MacBook Air.

“Part of the magic of Apple is that there’s not high walls between these product groups. They like each, talk to each other, they’re of the same DNA, they want to build the best products in the world. And so if one has a great idea, there’s not a ‘not invented here’ in the other group. And so one of the key learnings from the iPad was that people love instant on, they really love that. And so the MacBook Air incorporated that, and that’s just one simple example.”

So much for competition; both sides are able to maximize the successes of each division to create products that cross boundaries borrowing successful and proven design and technology from the other.

Cook adds, “there are tons of examples throughout all of our products, where something started on one and went to a different one…It could start on the phone, and then flow forward, it could start on the iPad and flow, and so on and so forth.”

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