Sony wants it back — portable music player supremacy that is. Sony Walkman lorded over its competition that the term walkman almost became a common noun.

A few decades ago, Sony was the number one in this battle, until the iPod arrived and claimed the throne that Sony was comfortably sitting on.

Well, that change wouldn’t happen overnight, so Sony has been offering a wide array of new products to get a significant market share. And with this specific gadget from Sony, it aims to solve some of the more common problems that portable music players have.

Wires are a common nuisance among those with portable music players. But many are not willing to go for the wireless alternative since bluetooth headsets have a major drawback — sound quality. So if you’re not willing to sacrifice the quality of your listening experience over the annoying wires, then Sony has a solution.

The Sony W260 series is wireless. Not because the player is able to submit signals via bluetooth, but because the actual player sits closely to your ear.

The Sony W260 is a jogger’s dream, aside from it being wireless, it’s also waterproof. So the worrying that your earphones will not be able to endure all the sweat when you exercise is a non-existent concern because the Sony W260 is waterproof, it can even endure being left in the washer.

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