They call it “Profile Video”, but it’s more like a profile GIF… but technically speaking, it isn’t a GIF at all.

Now that we’ve got you properly confused, what we’re really trying to describe is Facebook’s new feature that lets users use a looping 7-second video clip (taken within the Facebook app) as their profile image. So it’s really like a GIF made out of a 7-second video clip instead of several photos.

Well, before you go rushing into creating that fab 7-second clip you’d like to turn into your profile video, take note that for now, this perk will only be available to a number of iPhone gadgets in the UK and California.

Furthering their support for videos and animated images, Facebook said : “”On News Feed and profiles, we’re seeing people create and view more videos than ever before. Today we’re starting to test the next step in an obvious evolution of profiles: profile videos. Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile. Profile videos will let show a part of yourself you couldn’t before, and add a new dimension to your profile.”

This is certainly a move in the right direction –if not a bit late – what with the uber popularity of personalized GIFs and memes out there.

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